. . . advertising, at least in the United States, is the most powerful educational agent extant. Those who write the advertising copy probably do more to determine the way the average person thinks than the school and church combined.
The reasons for this are two. One is that men may flee from the admonitions of parents and the good counsel of the church, but where can anyone hide from the advertiser? He is as near to being ubiquitous as anything on earth except gravity.
The second reason the advertiser exercises such incredibly powerful influence is that he has learned to perfection the art of communication. He may be lying, and often is, but he does get his ideas across; and that is more than can be said for the school and the church.
The big problem with Christians is that they come to Christ with their minds already made up on one point, viz., to stay sane they must remain adjusted to society. This notion has been drilled into them from their playpen, and it never occurs to them to question it. There is a norm out there somewhere to which they must conform, and that norm is above criticism. Their success and happiness depend upon how well they adjust to it. And Christianity, though it may add something to it, must never disagree with the main idea.
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A.W. Tozer (1897 - 1963)
A "20th-century prophet" many called him during his lifetime. For 31 years A.W.Tozer was pastor of Southside Alliance Church in Chicago. He was involved in the missionary alliance movement for most of his pulpit life. A.W. Tozer lived in the presence of God he saw clearly and he spoke as a prophet to the church. He sought for God's honor with the zeal of Elijah and mourned with Jeremiah at the apostasy of God's people.Leonard Ravenhill was a close friend of pastor and writer A. W. Tozer and spoke of him as one of the most influential voices in the Church in America. A.W. Tozer's materials are a mainstay in Evangelical churches in our day and he is one of the most quoted authors. He was a prophet in his day and his writings are even more influential in our day. One of his books: The Pursuit of God, has had over 1 million copies sold world-wide.
Recommends these books by A.W. Tozer:
The Knowledge of the Holy: The Attributes of God by A.W. Tozer
Crucified Life: How To Live Out A Deeper Christian Experience by A.W. Tozer
The Pursuit of God by A.W. Tozer
Aiden Wilson Tozer was born April 21, 1897 on a small farm in Western Pennsylvania, the third of six children. And although he would inspire millions with his preaching and writing, he was given very little education during his childhood.
A. W. Tozer was 66 when he died of a heart attack on May 12, 1963. Buried in a small cemetery in Akron, his tombstone simply and appropriately reads, "A Man of God." He left behind many books that continue to give Christians encouragement and guidance. His writings are as fresh today as when he was alive. His honest and colloquial humor has been known to sweep up congregations in gales of laughter. And his wisdom has left them silent and stunned. For almost 50 years Tozer walked with God, and even though he is gone, he continues to minister to those who are eager to experience God.
A 20th-century prophet" they called him even in his lifetime. For 31 years he was pastor of Southside Alliance Church in Chicago, where his reputation as a man of God was citywide. Concurrently he became editor of Alliance Life, a responsibility he fulfilled until his death in 1963.
His greatest legacy to the Christian world has been his 30 books. Because A.W. Tozer lived in the presence of God he saw clearly and he spoke as a prophet to the church. He sought for God's honor with the zeal of Elijah and mourned with Jeremiah at the apostasy of God's people.
But he was not a prophet of despair. His writings are messages of concern. They expose the weaknesses of the church and denounce compromise. They warn and exhort. But they are messages of hope as well, for God is always there, ever faithful to restore and to fulfill His Word to those who hear and obey.