Many have seen business as a problem in many of the social challenges we face; examples include the fast-food, drug, and banking industries. We’ve tended to see the solutions in terms of NGOs, government, and philanthropy. Although there has been much achieved, results through these endeavours can come slowly. Can the strengths of business provide progress, results, and resources for social good? In this talk, we discuss how a change in business purpose and mindset can yield social change at scale.

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Michael El Daba is a civil engineer who uses his engineering background and management training in his current role as a Christian mission leader and Community Development Professional. He was appointed Lausanne Regional Director for the Middle East and North Africa (MENA) and coordinates the ministry of Lausanne in 20 countries in the region. Michael also uses his background and management training in his other role as Director of Investment and Funding at CEOSS. Born and raised in Egypt, he worked in many fields including Oil & Gas, Microfinance, Construction, and Mining. Since 2012 he has been working with CEOSS, one of the largest development organizations in Egypt. CEOSS is a faith-based NGO serving more than two million Egyptians in over 150 poor communities in areas of economic, agricultural, and environmental development, health care, microfinance, education, and peacebuilding. Michael’s vision is to upgrade the way NGOs perform to match multinational standards to increase their reach, resources, and impact. 

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