In this talk, we discuss principles you can apply to both the message and layout of your fundraising communications to be more effective at connecting with an audience, helping them understand the need and how they can respond. We look at some real-world examples of how the principles have been applied and the results they generated as well as suggest how you can plan to be more effective.

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Keith Ogorek, president of the Author Learning Center, brings a unique perspective to communications, having worked simultaneously in ministry and the marketplace for virtually his whole career. Using his experience as a marketing and communications professional for banks, as an ad agency creative director, and at the world’s leading self-publishing company, he has worked with a number of ministries to vastly improve their communication and development efforts by crafting a message that is compelling, differentiating, and true. In addition, he has cultivated unique opportunities for independent authors to have their work pitched to Hollywood. Along with pursuing excellence in the marketplace, Keith is passionate about discipleship and has led multiple men’s groups through a two-year discipleship process at his local church. His book, A Clear View, which addresses how a person’s worldview is formed, is now used in select high schools and at a Biblical Institute in Italy. When his schedule allows, Keith speaks at conferences on the topic of marketing communications for ministries, as well as at men’s retreats and family camps.

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