With so many channels of communication open to us, it can be hard to know which to use and how best to use them. This talk looks at crafting your message for maximum impact and choosing the right medium to reach the people who matter to you.

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Kay Carter is Global CEO of Christianity Explored Ministries, where she is primarily responsible for producing video-based courses which introduce people to Jesus through the pages of Scripture. She previously worked at Tyndale House, a biblical research institute, heading up strategy and communications. Kay has a background in journalism, including as a staff member of “The Sunday Times” in London and as founding editor of “The Difference” magazine, which examined political issues through the lens of Christian ethics. She has a long-term interest in religious freedom and has worked as a lobbyist for organisations which represent persecuted Christians in the Middle East. She also ran the secretariat for the British All Party Parliamentary Group on International Freedom of Religion or Belief.

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