“Las personas no quieren ser manejadas. Quieren ser dirigidas. ¿Alguien ha oído de un administrador mundial? De un líder mundial, sí. De un líder educativo, sí. De un líder político, religioso, explorador, comunitario, laboral, empresarial. Sí, ellos dirigen, no administran. La zanahoria siempre logra más que el látigo. Pregúntele a su caballo. Usted puede dirigir su caballo hacia donde hay agua, pero no puede obligarlo a beberla. Si usted quiere manejar a alguien, manéjese a usted mismo. Haga eso bien y estará listo para dejar de manejar y comenzar a dirigir.”
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John C. Maxwell (born 1947) is an evangelical Christian author, speaker, and pastor who has written more than 50 books, primarily focusing on leadership.
His organizations have trained 2 million leaders worldwide. Every year he speaks to Fortune 500 companies, international government leaders, and audiences as diverse as the United States Military Academy at West Point, the National Football League, and ambassadors at the United Nations.
John C. Maxwell was born in Garden City, Michigan. His father, Melvin, was a minister in a local Wesleyan church. Maxwell followed his father into the ministry, completing a Bachelor's degree at Ohio Christian University in 1969, a Master of Divinity degree at Azusa Pacific University, and a Doctor of Ministry degree at Fuller Theological Seminary. Maxwell has received five honorary doctorates of divinity (including ones from the California Graduate School of Theology and Liberty University).